You need marketing to scale. You need to scale to afford marketing. It’s the chicken and egg problem every early-stage business hits, and hiring a full-time team isn’t the answer when you’re working with a startup budget. Here’s how a fractional marketing manager breaks the deadlock.
Customer research uncovers what people say they will do. Real product validation measures what they actually do. The two are almost never the same -and the gap is where many launches fail.
Market validation matters because enthusiasm, however sincere, is a terrible predictor of commercial success. Here is why honest feedback on a new product or proposition is structurally scarce – and what founders and commercial leaders can do instead.
Brand Alignment 101 Brand alignment is an essential pillar when it comes to creating your brand, and cannot be ignored.
Marketing Ethics and Forming a Connection Marketing is about selling, but it is also about ethics. Trust, relatability and growth
Explaining SEIS vs. EIS Tax Advantage Schemes What are early investment schemes? Have you heard of SEIS or EIS? If
Happy Social Media Day! Social media is a great tool to share engaging content and valuable information with your audience.
What are the pros and cons of de-influencing? What is de-influencing? De-influencing refers to the new trend in which popular
A breakdown of the potential crowdfunding costs Reward crowdfunding requires a lot of time and effort to get the campaign
Discussing customer personas and the alternatives Customer personas are overrated We don’t use customer personas. This is not to discredit
