Product Launch Services

Launching new products and services is in our DNA

We are a product launch agency that focuses on smart, insightful & cost-effective product/service introductions to the market, rather than a big ‘bang’.

Launching new products and services is in our DNA and has been a major focus since our inception in 2012. A successful product launch will attract, inform and engage your target audience about your product and business and done correctly can provide that critical initial momentum to sustain longevity.

As a product launch agency, we work with start-ups and growth focused companies to help prepare, plan and execute a pre-launch plan that delivers a high impact and a return on investment. We have worked on numerous UK product launches, from the complex involving multi-lingual, multi-currency, multi-time-zone & multi-stakeholder challenges, to the direct marketing of a single product to target retailers.

Product Launch Services

Product Launch Strategy

Defining and articulating a clear launch strategy that achieves the critical business goals.

Launch Advertising Plan

Developing a clear content, social and pay-per-click advertising plan for the launch.

Influencer Engagement

Identifying and engaging with influencers and relevant media to ensure traction from the outset.

Digital Marketing

Helping to deliver a return on advertising spend through analytical insight and creativity.


In a short space of time, BrandRefinery helped us to generate a number of distribution opportunities through the managed launch of our product range. Our launch campaign was supported by well written PR that attracted industry attention from respected consumer electronic review sites.

We would have no hesitation in recommending their services to anyone thinking of launching a new product in the consumer technology space.
Barry Jenkins
Marketing Manager
BrandRefinery have proven to be the ultimate professionals. Whilst working with Richard and his team over the past 3 years they have been a great source of support regarding our brand, marketing strategy and marketing activities.

Their attention to detail and ethos of 'deliver what you promise' have remained consistent throughout. I now consider them part of our team and wouldn't hesitate in recommending him them to anyone else.
Andrew Purcell
Child Angel