Equity Crowdfunding

Considering equity crowdfunding investment?

We provide a range of specialised equity crowdfunding investment services that integrate campaign planning and strategy development, communications & PR, targeted investor engagement and organisation of offline / online investor events into a tried & tested approach to drive awareness of your campaign.

The barriers to running a successful equity crowdfunding campaign have risen significantly in recent years, and therefore also have the application criteria from leading platforms like Seedrs, Syndicate Room and Crowdcube. 

We’ve developed tailored equity crowdfunding pre-launch models that deliver qualified investor interest, and can also help to discuss and evaluate the preparedness of your business prior to the official application process.  

We can help if you're uncertain of any of the following:

Equity Crowdfunding Services

Campaign Research

We can provide analytical insight into comparable campaigns to give a clearer view on potential campaign success.

Campaign Planning

We provide bespoke strategies and the corresponding 'success metrics' to help clients retain focus on key activities.

Pitch Materials

Pitch deck design, campaign landing pages, advertising copy and creative - we can help produce the goods.

Investor outreach

We use LinkedIn & Angel Investor directories to expand the reach of the campaign through targeted messaging.

Video Storyboarding

A pitch video walks a thin line between being persuasive and compliant with FCA guidance - we can help guide you.

Direct Advertising

We can help to boost targeted awareness amongst your investor audience quickly through focused ad placements.


From start to finish the BrandRefinery team were a pleasure to work with. Their specialist knowledge, can-do approach and on-going commitment made for really positive and productive partnership. Crucially their fees and payment terms were also very competitive. If you're a start-up looking for support with crowdfunding, I strongly suggest getting in touch with them to discuss your plans.
Dominic Cotton
Founder & CEO,
BrandRefinery were our crowdfunding and marketing advisors for our successful crowdfunding campaign. They brought a huge amount of clarity and direction to us. There were lots of 'crowdfunding advisors' that had approached us and wanted to support us, but none of them came anywhere near to Richard and BrandRefinery in terms of being able to distill a complex project about a sensitive subject and generate a tailored strategy for the campaign, as opposed to falling into a more formulaic approach that others were offering. Their knowledge of both crowdfunding and marketing in general is first class. I feel totally confident in recommending them to you.
Louis Weinstock

Crowdfunding FAQ

We are paid per stage by the client. In certain circumstances we will agree a commission fee as part of a digital campaign, but we do not offer commission only crowdfunding agreements.

Crowdfunding is a quickly evolving industry with new crowdfunding platforms being launched all the time. The most popular types of crowdfunding are; Equity, Reward, Debt-based and Charitable Donor.

Any product or service could be suitable for crowdfunding but it is essential have an engagement from a good network of supporters; the most successful campaigns tend to be products and services that are B2C products rather than B2B, the company or team have a proven track record in the field or industry that they are selling the product in and the product or service is genuinely innovative and would bring real added value to the marketplace.

The cost of a crowdfunding campaign is bespoke to each client and what support is required. Advertising costs can range from £5k, Agency Costs are typically paid monthly and from £1k to £5k per month for around 3 months subject to what is needed.

We would recommend that to have a successful campaign it is important to have at least 12 weeks of preparation time before launch in order to fully take advantage of the possible opportunities.

Unfortunately we cannot offer success-based only agreements. 


This is a type of crowdfunding where investors put money into the organisation in exchange they receive ownership of a small amount of the business. As the business succeeds the share value is likely to increase and when they sell their share get a greater amount of money than they invested.


Investors receive a ‘reward’ for investing money in the organisation. This can be in the form of a free gift such as a t-shirt or e-book, a discounted price on a product yet to be launched or


Investors buy long-term bonds in an organisation in exchange for favourable interest rates on repayments. These are often 3 to 5 year agreements

Charitable Donor:

A donation to a community project, charity or not-for profit organisation.

We are not trained accountants or tax professionals so it is always worth seeking professional advice before undertaking any significant crowdfunding campaigns but below is our understanding of the tax implications.


Equity investors usually hold some sort of shares in a company. These shares will often qualify for tax relief under the Enterprise Investment Scheme (EIS) (link this to: https://gov.uk/government/publications/the-enterprise-investment-scheme-introduction), or the Seed Enterprise Investment Scheme (SEIS) linked this to: https://gov.uk/guidance/seed-enterprise-investment-scheme-background).


Reward crowdfunding is considered as a sales transaction between two parties and therefore both parties are subject to income tax or corporation tax if they exceed taxable thresholds.

Debt-based crowdfunding:

The tax implications of this sort of crowdfunding follow that of any other form of debt. The lender is taxed on the receipt of interest and the borrower, assuming it is a business, normally receives a tax deduction for the interest payable.

Charitable Donor:

Donations are made by people who invest because they believe in the cause. In return, rewards may be offered, such as acknowledgement in a rock band’s album cover, tickets to an event, regular news updates, free gifts and so on. A donation will generally not be tax deductible for the donor.

No. There are platform fees, processing fees, and VAT to consider so earmark around 10% of your total towards campaign costs. 

There are a number of reasons why a crowdfunding campaign might not be successful:

  • The campaign is launched before it is ready: there is a lot of work and time required in managing a fundraising campaign and without this work you are unlikely to get the traction required to get the funds you require.
  • Costs are not carefully considered enough: It is important that you are offering the reward at the right price. If this is incorrect you are unlikely to get the optimum number of backers.
  • Underestimating the cost of fulfilment: Backers on a crowdfunding website might be located all around the world. It is important that you take this into consideration when agreeing to dispatch the product.
  • Choosing the wrong platform: The audience of each crowdfunding platform is different and there are platforms that specialise in certain aspects of crowdfunding, you should fully research each one and ensure that the audience is appropriate for your product or service.