Crowdfunding
Established in 2012, we are the UK's first Crowdfunding Consultancy.
Both equity and reward based crowdfunding has become one of the most accessible means to fundraise for entrepreneurs, start-up’s and SME’s in general. Whilst there are numerous examples of high profile successes for virtually any category, these successes have contributed to an explosion of interest of the Crowdfunding model and raised the bar for businesses considering preparing and executing a successful crowdfunding campaign.
We provide a range of crowdfunding consultancy services to clients that are considering running a campaign, or who are in the middle of a raise who require rapid and direct support. We have been involved within the UK crowdfunding scene from it’s inception and can help to guide you on what works and what doesn’t.
Whether you’re seeking out a Kickstarter or Indiegogo marketing agency, or you’d just like some advice on an equity crowdfunding pitch, we are here to help
Our Partners*
*Whilst we may have partnership status with certain platforms, our approach is always ‘whole of market’ when selecting the most appropriate platform for a client project.
How We Can Help:
- Evaluate your readiness to run a campaign, and what you need to put in place to succeed.
- Research competitor campaigns to provide invaluable insight into your campaign planning.
- Build a database of interested backers prior to launch.
- Help structure campaign funding targets and reward tiers.
- Plan, develop and manage any paid social / Google advertising.
- Help to create campaign video storyboard & narrative to inspire your target crowdfunding audience.
- Develop campaign graphics and campaign promotional material.
Crowdfunding services
Our Crowdfunding Campaign Planning Process
1
DEFINE
What are the campaign objectives? What assets are currently in place to support a campaign launch? How is the target audience from a crowdfunding perspective?
2
DESIGN
How will we achieve our objectives? How will the activities be measured? We can design a strategy and methodology to drive the campaign.
3
DEVELOP
The focus here is advocacy & engagement. This usually involves a combination of organic and paid advertising to drive campaign engagement in the pre-launch..
4
DELIVER
The campaign go-live – the final step in delivering the agreed strategy is to launch the campaign and generate maximum investment / sales in the first 48 hours.
Reviews
From start to finish the BrandRefinery team were a pleasure to work with. Their specialist knowledge, can-do approach and on-going commitment made for really positive and productive partnership. Crucially their fees and payment terms were also very competitive.
If you're a start-up looking for support with crowdfunding, I strongly suggest getting in touch with them to discuss your plans.
Dominic Cotton
Founder & CEO,
CYCLO TECHNOLOGY
CYCLO TECHNOLOGY
BrandRefinery were our crowdfunding and marketing advisors for our successful crowdfunding campaign. They brought a huge amount of clarity and direction to us. There were lots of 'crowdfunding advisors' that had approached us and wanted to support us, but none of them came anywhere near to Richard and BrandRefinery in terms of being able to distill a complex project about a sensitive subject and generate a tailored strategy for the campaign, as opposed to falling into a more formulaic approach that others were offering.
Their knowledge of both crowdfunding and marketing in general is first class. I feel totally confident in recommending them to you.
Louis Weinstock
Founder,
BounceWorks
BounceWorks
Which Crowdfunding model are you considering?
Kickstarter / Indiegogo?
Raising funds in exchange for your product at a discounted price.
Crowdcube, Seedrs, Syndicate Room?
Raising funds in exchange for shares in your company.
