Date: June 2016 – Present
Target prospects: International property investors, located in the Far East & high net-worth individuals.
After defining our key audience optimising our client’s LinkedIN profile, initially around 20 LinkedIn groups were joined that our target audience were members of. This created an addressable market of approximately 20,000 profiles that could be effectively targeted that had a defined interest in international property investment.
Topical content was produced and uploaded to the client’s profile and the LinkedIn group we created that intended to position PropertyBrain as a thought leader and demonstrate their unique expertise. To compliment this, the profile scout system was deployed to rapidly boost the visibility of the client’s profile.
Brandrefinery are very client-focused and spent time to understand our requirements, they worked closely with us to refine our website and lead generation plan through multiple iterations until we were happy with the results.