Property Brain Case Study - Brandrefinery
58876
page-template-default,page,page-id-58876,qode-core-1.3,ajax_fade,page_not_loaded,,pitch-ver-2.3, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.5.2,vc_responsive

Project details

Client: PropertyBrain

Industry: Property

Date: June 2016 – Present

Brief: 

  1. Raise awareness and deliver leads for PropertyBrain’s unique data-driven property investment approach amongst international property investors focused on the London property market.
  2. Position founder of PropertyBrain as a property Investment mastermind and ‘Go-to’ company on LinkedIn.

Target prospects: International property investors, located in the Far East & high net-worth individuals. 

What We Did

After defining our key audience optimising our client’s LinkedIN profile, initially around 20 LinkedIn groups were joined that our target audience were members of. This created an addressable market of approximately 20,000 profiles that could be effectively targeted that had a defined interest in international property investment.

Topical content was produced and uploaded to the client’s profile and the LinkedIn group we created that intended to position PropertyBrain as a thought leader and demonstrate their unique expertise. To compliment this, the profile scout system was deployed to rapidly boost the visibility of the client’s profile.

The results

Rapid lead generation and rocket boosted profile ranking

  • Client’s profile Ranked Number 1 amongst peers for property investment services.
  • Client’s profile Achieved Ranked 19 / 1,309 within his network, starting position 822 / 1,309 helping position them as an industry expert.
  • 1500% increase in inbound profile views
  • Over 100 new connection requests in two weeks and several opportunities delivered to partner with potential new clients.