Omnio Rider

Turning a buggy into a rucksack

Brandrefinery were involved from the outset with initially conducting market and competitor research which helped inform the product design and future digital marketing plan. We subsequently created the brand identity including naming, logo and website design whilst also co-ordinating the PR of their official launch and crowdfunding campaigns.

The Omnio Rider went on to raise over £600,000 via private equity crowdfunding following BrandRefinery’s support, and has received various industry awards including winner of the Gadget Show Live British Inventors Project Award and the Innovation Award from the Baby Products Association (BPA).

The OmniO Rider is an ultra-compact portable stroller backpack folding down in to an impressive 50 cm x 40 cm x 20 cm, well within IATA cabin bag dimensions. Superior steering is offered by the ground breaking new omni-wheel; a highly responsive wheel-in-a-wheel that works to provide greater agility for more refined movement and steering control.

The Omnio stroller is now being sold at major UK retailers.