Mid-market retailers have limited options when it comes to choosing their eCommerce platform. Either risk over-reliance on expensive maintenance, heavily customised solutions, or dig deep to use the most powerful software when it may not be the most appropriate commercial fit. OmniCX exists to fill the void between the two. Offering a complete omni-channel solution to retailers, they approached BrandRefinery to help refine their UK retail focused value proposition prior to their launch.
Building a sales pipeline
OmniCX asked for our support to develop a full Go-To-Market strategy that would drive its online and offline marketing activities prior to their UK Launch.
As a new entrant into the saturated UK eCommerce tech space, we proposed a programme of attendance at physical events combined with a complimentary content led inbound marketing approach to generate leads. Our role evolved to provide more hands on support to drive lead generation initiatives across multiple channel partnerships.
Creating compelling content
A key part of developing an effective inbound strategy for OmniCX was to ensure that we understood the prime differentiators of the platform and aligned these to genuine business values that would be of interest to CXOs.
A content series was commissioned that enabled the brand to establish, nurture and convert prospective enquiries into sales discussions.
BrandRefinery are thoroughly professional and amazing human beings!
They have been part of several key projects for us in different capacities and always ensured that they delivered nothing but the best.
They possess a solid combination of skills, knowledge, attitude and are always available to extended their support and are always available to extend their support when needed.
Highly recommended for any Tech company looking for a marketing partner.
FOUNDER & CEO,