From the racetrack to the skies
OMG Racing is a new British SuperBike (BSB) team whose motto is “Having fun, Winning Races.” This philosophy of enjoying what you do, applied throughout everything they turned their throttle to. They wanted to reward their amazing fans with an incredible once in a life time experience… so the concept of #FlyOMG was born. The campaign was subsequently nominated for Marketing Campaign of the Year by the Motorsports Industry awards.
As a new superbike team on the British motorsport scene, the team founders wanted to make sure that above all else, they did things differently – from creating a brand that could be seen across the length of the paddock to a team work ethic that would set the foundations of a memorable debut season.
OMG Racing approached us to help create awareness of their new team amongst the Motorsport community. We agreed that to drive fan engagement, we needed a compelling campaign idea that cut through the industry noise and established OMG Racing as a team to watch.
…Introducing #FlyOMG. 200 fans would be given the exclusive opportunity to join OMG riders and the race team on a private jet for their flight to compete at the ‘Cathedral of Speed’, Assen in the Netherlands. Lucky passengers also had the opportunity to enjoy a privately catered 3 course meal at the track, a brand new OMG tuned SuperBike worth £20,000 and a free OMG merchandise goody bag.
Nominated for best Motorsports Marketing Campaign
The campaign generated huge interest across industry and social media and positioned OMG Racing as a team that fans of Motorsport started talking about. The Motorsport Industry Awards nominated the #FlyOMG campaign for best marketing campaign, reinforcing the impact that was created across the industry for the motorsport newcomers.