From the racetrack to the skies
As a new superbike team on the British motorsport scene, the team founders wanted to make sure that above all else, they did things differently – from creating a brand that could be seen the length of the paddock to a team work ethic that would set the foundations of a memorable debut season.
OMG Racing approached us to help create awareness of their new team amongst the Motorsport community. We agreed that to drive fan engagement, we needed a compelling campaign idea that cut through the industry noise and established OMG Racing as a team to watch.
…Introducing #FlyOMG. 200 Fans would be given the exclusive opportunity to join OMG riders and the race team on a private jet for their flight to compete at the ‘Cathedral of Speed’, Assen in the Netherlands. Lucky passengers also had the opportunity to enjoy a privately catered 3 course meal at the track, a brand new OMG tuned SuperBike worth £20,000 and a free OMG Merchandise goody bag.
Nominated for best Motorsports Marketing Campaign
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