Iris

Makers Cabinet, a London based design company focused on creating premium, beautiful product designs, launched Iris, an upscale product for the stationery and gift market. The first of its kind, it mimics the base use of a compass and the aperture mechanism of a camera lens, it’s stainless-steel leaves rotate inside of a solid brass casing, creating the perfect adjustable circle. The Kickstarter crowdfunding campaign sailed through its original £25,000 target in less than 72 hours.

Halfway through their crowdfunding campaign BrandRefinery were brought in to design and distribute a press release to further promote the success of the campaign. With 788 backers before the press release, Iris ended up a major success with 1,702 backers and a 600% increase of their target.