iSkin creates a perpetual carbon-free energy source, under any weather condition, time of day or location – representing a fundamental shift in how commercial buildings and smart cities are designed, built and powered globally. The task was set for us was to rapidly come up to speed with the innovative technology, understand and align the value proposition within the market opportunity, and then develop a suite of marketing collaterals that would elevate the technology into something that investors and industry would be excited by.