An industry first: A sustainable cycle helmet made with recycled ocean plastic, brought to life through Crowdfunding

The Cyclo helmet is like no other. It fits into your rucksack and won’t cost the earth. Each helmet purchase saves the equivalent of 20 single-use plastic bottles from damaging our planet. The honeycomb structure transfers significantly less energy to the head and is 68% more effective at impact control than a standard helmet. 

Harnessing the power of the crowd

With the goal of launching on Indiegogo, we worked closely with the Cyclo team to research and develop a bespoke strategy designed to engage both cyclists and relevant audiences within the Crowdfunding community. 

In addition, we helped to develop the campaign pitch and reward tiers, set-up and continuously optimised a cross platform social media campaign, and helped to identify and engage with relevant industry influencers. 



Indiegogo Crowdfunding

Digital Marketing

Content creation

Influencer engagement

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Backers Globally
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Packable: Designed to fit in with life

The Cyclo team realised that cycling commuters often carry a bag for the helmet, which just doesn’t fit in when they have arrived at their destination and need to store it. That’s why Cyclo was designed with ‘packability’ in mind so that it can fit in alongside a laptop and the rest of your everyday belongings.

This insight helped to laser-focus the digital marketing campaign towards cyclists that commute to work in major urban centres both in the UK and internationally.

We worked with the team at BrandRefinery during the second half of 2019 on our crowdfunding campaign.

From start to finish they were a pleasure to work with. Their specialist knowledge, can-do approach and on-going commitment made for a really positive and productive partnership.

Crucially their fees and payment terms were also competitive. If you’re a start-up looking for support with crowdfunding, I strongly suggest getting in touch with them to discuss your plans.

Domonic Cotton