The Brand and Product Launch Consultancy Blog.
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Blog

A curated selection of our monthly meanderings
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What Is The Business Model Canvas?

The Business Model Canvas has been used by 1000's of businesses worldwide to create a detailed business plan for their campaigns. This video shows you exactly what the BMC is as well as how to...

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Transparency with Reward Crowdfunding

Maintaining transparency with reward crowdfunding isn't so much about having the best product or the most experience.  It's about expressing confidence in your own ability, while remaining grounded in reality.  It shows that you're comfortable...

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Uncovering your Audience with Search Marketing

Where's my Audience At?   Have you ever heard the phrase “You’re leaving money on the table”? As smug as it might sound, this would describe a business that doesn’t incorporate Search Marketing within their Campaign. It's...

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The History of Crowdfunding

The History of Crowdfunding must be brief, surely. Many people believe that crowdfunding is a recent occurrence. This is because of the traction it has gained through the internet. But the history of crowdfunding stems...

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When PR can go right, and so very wrong!

Every organisation, big, medium or small has a reputation to maintain in order to succeed. Every person in the world has an opinion and a perception that will drive their decisions. Public Relations is ‘The...

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