2018 – BrandRefinery
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What Is The Business Model Canvas?

The Business Model Canvas has been used by 1000's of businesses worldwide to create a detailed business plan for their campaigns. This video shows you exactly what the BMC is as well as how to navigate it, to make your Business plan as good as...

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Transparency with Reward Crowdfunding

Maintaining transparency with reward crowdfunding isn't so much about having the best product or the most experience.  It's about expressing confidence in your own ability, while remaining grounded in reality.  It shows that you're comfortable with what you're presenting in your pitch.  To put it...

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Uncovering your Audience with Search Marketing

Where's my Audience At?   Have you ever heard the phrase “You’re leaving money on the table”? As smug as it might sound, this would describe a business that doesn’t incorporate Search Marketing within their Campaign. It's a particularly useful practice for reaching your audience when they...

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The History of Crowdfunding

The History of Crowdfunding must be brief, surely. Many people believe that crowdfunding is a recent occurrence. This is because of the traction it has gained through the internet. But the history of crowdfunding stems hundreds of years into the past. Some of the greatest...

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When PR can go right, and so very wrong!

Every organisation, big, medium or small has a reputation to maintain in order to succeed. Every person in the world has an opinion and a perception that will drive their decisions. Public Relations is ‘The discipline that looks after an organisation’s reputation’ through communication with...

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