Product Launch Consultancy, New Product Launch Consulting Services
57995
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We help to launch new products and services

Launching a new product is an important opportunity to make a great first impression. A successful product launch will attract, inform and engage your target audience about your product and business and provide that critical initial momentum.

 

We work with start-ups and established companies across a variety of industries and are comfortable working with a long run up to a launch or as part of a more immediate need. Either way, we will execute a launch plan that delivers measurable results and high impact.

Why we make a good product launch partner

 We have worked on numerous UK and country specific product introductions, from the complex that involves multi-lingual challenges, differing time zones and cultural idiosyncrasies to the more straightforward direct marketing of a single product to target retailers over a rolling period.

 

Our approach has continuously evolved in order to fit our client’s needs and budget, and we pride ourselves on delivering tangible returns on investment.

 

Our approach and process

We don’t believe in the big bang

Unless your product or service is truly revolutionary, in our experience it is better to plan a rolling launch, rather than a ‘big bang’ launch, thereby building momentum and allowing industry a chance to absorb and respond your news, whilst continually releasing new and creative content to sustain engagement.

1
PRE LAUNCH

Readliness/Signups

  • First Hint
  • Create Awareness
  • Build Anticipation
  • Opt-in List Building
  • Readiness Check
  • Distribute Media

2
LAUNCH

Drive Action/Sales

  • Launch Event
  • Early Adopter Incentives
  • Social Proof
  • Traffic Build
  • Sales Build
  • Press Releases

3
POST LAUNCH

Early Demand

  • Introduce Scarcity
  • Case Studies
  • Testimonials
  • Reviews & Blog Posts
  • Success Stories
  • Reviews

Our product launch services

  • Defining and articulating a clear launch strategy

  • Developing a clear content, social and pay-per-click advertising plan for the launch.

  • Provide promotional and media material to support, including video, press releases, whitepapers etc.

  • Ensure your website looks and works brilliantly before the crowds come knocking. 

  • Manage PR and relevant media to ensure traction from the outset.

READ ENOUGH?

Contact us to discuss your needs:

01905 928485 |  hola@brandrefinery.co.uk

Or come visit us, we have offices in London & Malvern