Market research is a means to an end. It is an often misunderstood process that can provide significant insight to help make your business more profitable and/or successful, whilst also contributing to increasing your competitive advantage.
We offer a full range of qualitative and quantitative market research services to organisations that are interested in receiving clear recommendations that lead to real business improvements. The recommendations we provide are action-focused, insightful and guaranteed. Our services span through research design, co-ordination & analysis to address both your consumer and business-to business needs.
Our experience spans primary, secondary and desk research and combines qualitative and quantitative research experience across both domestic and international territories.
"Brandrefinery's work has directly led us to to sign off a substantial tooling charge based on providing us with a foundation of market knowledge and commercial interest in our project. I would have absolutely no hesitation in recommending their services”
At this stage, we need to clearly understand how the research will be used to inform strategic choices and therefore avoid any unnecessary effort.
Create research questions and research plan to obtain the information required to meet the agreed objectives from the previous stage.
Implement the research plan as appropriate; Administer surveys; organise focus groups & interviews; engage in participant observation sessions.
Incorporate data into prototype report and develop clear, actionable set of recommendations. Report back directly through presentation session.
Desk / secondary research is usually commissioned first, in order to assess what is already known about the subject in question – there is no point spending money on new research if answers to many of your questions are already known.
Then fully-probed qualitative research is commissioned (e.g. using focus groups or depth interviews) to understand the range of views, opinions, and feelings towards the issues you need addressed. Lastly, quantitative is commissioned to provide statistically-robust evidence on which reliable decision can be made.
“If you want to understand today, you have to search yesterday”