Crowdfunding Consultant UK, Crowdfunding for Startups, Equity Crowdfunding Experts
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CROWDFUNDING

We design, develop and launch crowdfunding campaigns

Both equity and reward based Crowdfunding has become one of the most exciting and accessible means to fundraise for entrepreneurial projects. The success of many platforms, have inspired both entrepreneurs and established businesses to re-think their strategy around the crowd.

 

We have been involved in UK crowdfunding from the beginning. Having launched our first campaign in 2013, we know what works and what doesn’t.

20+ CAMPAIGNS WORKED ON

NEARLY £1M RAISED

REWARD & EQUITY RAISES

What Works

  • Only fools rush in. A clear campaign plan and adequate preparation time are fundamental prior to launch. Adhere to the principle of MVA – Minimum Viable Amount. Justify your funding target by breaking it down into meaningful segments that are attributed to clear needs.
  • Realising that crowdfunding is not a quick fix. Perhaps you think this might be an easy way to secure funding? No way. Get ready for some of the busiest months of your life and ensure you create a realistic time-plan and team around you to deliver against it.
  • Taking time to cultivate your crowd and influencers BEFORE you launch. Your chosen platform, equity or reward, will not deliver the audience for you. You pre-launch efforts will achieve this, if you don’t tell people about your campaign no one will see it!

What Doesn’t Works

  • Spending money on general PR in blind faith that it will actually make a major difference. (We are sure there are examples of where this has happened, but please don’t rest your campaign’s chances of success on it).
  • Maybe you think your product is so great that it can’t fail? Oh yes it can. The hard work is done before you go live. Take short-cuts and fail.
  • Creating a beautiful campaign video but leaving people scratching their heads as to what you want them to do as a result of watching it. Again, an epically re-occuring theme, before you sign off the video test it on your friends and family.

More than 66% of crowdfunding campaigns fail, so consider your next steps with care.

How we can help

Decide on the best platform – it isn’t as straightforward as you think

Create campaign timeline and plan

Help structure campaign funding target and reward tiers.

Develop and cultivate engaged audience during pre-launch.

Use our trusted, experienced partners to support with PR and Video.

Develop campaign graphics and promotional material.

Help to set-up events to promote a campaign, before, during and after.

CAMPAIGN PLANNING PROCESS
1

Define

What is the real campaign objective? What is the minimum viable amount we need for success? Defining the key objectives.

2

Design

How will we achieve our objectives? This is the agreed approach and methodology behind a campaign.

3

Develop

Advocacy & engagement. This usually involves networking and online marketing tactics to ensure campaign uptake.

4

Deliver

The campaign go-live – the final step in delivering the agreed strategy is to launch the campaign and execute pre-agreed activities.

  • Please click here to see our Crowdfunding FAQ’s.

SEEN ENOUGH?

Contact us to discuss your needs:

01905 928485 |  hola@brandrefinery.co.uk

Or come visit us, we can meet in London or Malvern.